ASO++Blog
ASO++ Blog

App Store insights,
for practitioners.

Deep dives on ASO strategy, Apple Search Ads, metadata optimization, and how AI is changing the way we grow on the App Store.

All articles

11
How to Track App Store Keyword Rankings Over Time (And Know If Your ASO Is Working)
Keywords

How to Track App Store Keyword Rankings Over Time (And Know If Your ASO Is Working)

65% of App Store downloads start with search, but most devs only check rankings once. Daily keyword tracking reveals if your metadata changes are actually moving the needle.

May 18, 202619 min read
Your App Is Live in 175 Countries - But Is It Really 'Localized'?
Strategy

Your App Is Live in 175 Countries - But Is It Really 'Localized'?

72% of App Store revenue comes from non-English markets. Most indie apps have English-only metadata in 170+ countries. Here's how to audit the gap and fix it market by market.

May 11, 202615 min read
Long-Tail Keywords on the App Store: The Underrated Strategy for Indie Developers
Keywords

Long-Tail Keywords on the App Store: The Underrated Strategy for Indie Developers

50% of App Store search traffic hides in long-tail terms. Here's how indie devs with zero ad budget find low-competition keywords that actually rank.

May 4, 202615 min read
How to Steal Your Competitor's App Store Keywords (Legally)
Keywords

How to Steal Your Competitor's App Store Keywords (Legally)

65% of App Store downloads start with search. Most developers ignore what their top competitors rank for. Here's the exact process to find and steal those keywords.

April 27, 202621 min read
You Published an App: Why Almost Nobody Downloads It (And It's Not the Product)
Distribution

You Published an App: Why Almost Nobody Downloads It (And It's Not the Product)

65% of all app downloads start with a store search — yet most indie builders ship and wait. Here's why distribution, not quality, is what separates apps that grow from apps that stall.

March 26, 202610 min read
Indie Builder vs Big Companies: Can You Really Compete on the App Stores?
Strategy

Indie Builder vs Big Companies: Can You Really Compete on the App Stores?

65% of App Store downloads start with a search - but big players don't cover every query. Here's how indie apps win in niches, with real data and zero empty theory.

March 23, 202612 min read
Apple Search Ads Bidding Strategy: The Definitive Guide
Apple Search Ads

Apple Search Ads Bidding Strategy: The Definitive Guide

Stop burning budget on Apple Search Ads. This guide covers the exact campaign structure, bid stages, Creative Sets testing, and Apple's new Maximize Conversions strategy — with sourced data throughout.

March 16, 202610 min read
How Many People Search for Apps Like Yours Every Month? The Answer Will Surprise You
Distribution

How Many People Search for Apps Like Yours Every Month? The Answer Will Surprise You

441 million unique accounts search the App Store every week (Apple, 2024) — yet 30% of all apps got zero search visibility all year. Here's the traffic most developers completely ignore.

March 9, 202617 min read
How the App Store Really Works: What Development Tutorials Never Teach You
Distribution

How the App Store Really Works: What Development Tutorials Never Teach You

65% of all app downloads start with a store search — yet most developers ship and wait. Here's how the App Store actually functions as a search engine, explained for engineers.

March 5, 202614 min read
ASO Metadata Checklist: Everything You Need to Optimize Before Publishing
Optimization

ASO Metadata Checklist: Everything You Need to Optimize Before Publishing

65% of App Store downloads start with search. Run this pre-publish checklist for title, subtitle, keywords, screenshots, and localization — miss nothing.

March 2, 202612 min read
How to Do ASO with AI: A Practical Guide for 2026
Strategy

How to Do ASO with AI: A Practical Guide for 2026

Apps with AI-assisted ASO workflows cut keyword research time by 90%. Here's how to integrate AI into every stage — keyword research, metadata, reviews, and localization.

March 2, 202618 min read

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